Identifying A Cluster Of Media Communication - 2405 Words

Examining a cluster of media communication in order to review common and unique approaches that the marketing industry utilizes was not something that crossed my mind to ever do. The task was not as easy as I expected when explained in class; but, it was interesting and seeing as though I have learned over the years through my other classes that the average American spends somewhere near 8 hours of their day watching television, the marketing industry has a big advantage using commercials to attract their viewers and manipulate them into purchasing and using or consuming the product they are delivering to them through the television screen. For this assignment, I tuned into TBS where an episode of Friends was finishing up and an episode†¦show more content†¦Of all the commercials I saw, they were all geared towards young adults and older. From Ink-Joy pen commercials to a Realtor.com commercial with Pepsi, Pizza Hut, and Reds Ale in between, these commercials seem to be heav ily concentrated on adults, the activities they take part in, and the resources they will need for future endeavors. I was unable to document a significant difference in the types of commercials shown during these programs in order to have much of a comparison, but there was enough alike about them to dissect them and really figure out the methods which broadcasting companies use in order to attract their buyers and consumers. For every television channel I have ever watched throughout my life the commercials have always been significantly louder than the actual show I am viewing; not just for these two channels, but I did notice it more when actually having to pay attention. Why does this annoying thing constantly happen every channel I choose to watch? The answer to this question: marketing purposes. It is in the companies best interest on becoming successful with the product they are attempting to sell by turning the volume up on their commercials louder than the actual televisio n show because it attracts the viewers and manipulates them in to paying attention to them. People are not watching television shows to see the commercials; maybe some people on

Hierarchical Document Clustering Based On Cosine...

Hierarchical Document Clustering based on Cosine Similarity measure Ms. Shraddha K.Popat* Ms. Vishakha A. Metre Asst.Professor, Asst.Professor, Department of computer Engineering, Department of computer Engineering, D.Y.Patil, College of Engineering, Akurdi, Pune, India D.Y.Patil, College of Engineering, Akurdi, Pune, India shraddhakp21@gmail.com vishakha.metre@gmail.com Abstract- Clustering is one of the prime topics in data mining. Clustering partitions the data and classifies the data into meaningful subgroups. Document clustering is grouping of document set into clusters such that document within each cluster are more alike between each other than those in different cluster. In this paper, an experimental exploration of similarity based method, HSC for measuring similarity between data objects particularly text documents is introduced. It also provides an algorithm which approaches incrementally and evaluates cluster cohesiveness by carefully watching pair-wise similarity between documents that leads to much improved results over other traditional methods. It also focuses on selection of appropriate similarity measure which plays significant role in measuring similarity between the documents. Keywords-Clustering, Document clustering, Hierarchical, Similarity measures. I. INTRODUCTION There have been rich source of datasets available in recent years. Data mining is the practice of automatically searching enormous amount of data to discover patterns and trend beyondShow MoreRelatedNews Aggregation Of Python Using Hierarchical Clustering1682 Words   |  7 PagesNews Aggregation in Python using Hierarchical Clustering Rahul S Verma CSE Department IMSEC Ghaziabad rahul.1a94@gmail.com Satyam Gupta CSE Department IMSEC Ghaziabad satyam905@gmail.com Shivangi CSE Department IMSEC Ghaziabad bitts.beans@gmail.com ABSTRACT In this paper we are going to illustrate a way to cluster similar news articles based on their term frequency. We will using python and nltk to recognize keywords and subsequently using hierarchical clustering algorithm. This method can be usedRead MoreDocument Analysis Using Latent Semantic Indexing With Robust Principal11097 Words   |  45 PagesDocument Analysis Using Latent Semantic Indexing with Robust Principal Component Analysis Turki Fisal Aljrees School of Science and Technology Middlesex University Registration report MPhil / PhD June 2015 Acknowledgements I would like to acknowledge Director of Study Dr. Daming Shi, My Second Supervisor: Dr. David Windridge , and Dr. George Dafoulas Abstract There are numerous data mining techniques have been developed and used recently in text documents. Using and update discovered a patternRead MoreFactors That Consider Implicit Feedback May Be Classified Into Two Main Categories1782 Words   |  8 Pages2.3 Related Study Personalization strategies that consider implicit feedback may be classified into two main categories: document-based and concept-based. Document-based strategies consider discovering user document preferences from the clickthrough information, to find out a ranking operator that optimizes the user’s browsing and clicking preferences on the retrieved documents. Joachims [2002] initially proposed extracting user clicking preferences from the clickthrough information by assuming thatRead MorePerformance For Web Documents Mining Using Nlp And Latent Semantic Indexing With Singular Value Decomposition10240 Words   |  41 PagesA THESIS On Performance for Web document mining using NLP and Latent Semantic Indexing with Singular Value Decomposition ABSTRACT In this thesis we propose a description Web based document file can be say that Latent Semantic Indexing is a application for information sentence and word based retrieval that promises to offer better performance by incapacitating approximately limits that waves outdated term identical methods. These word matching techniques have constantly relied on matching

Relationships Among Customer Satisfaction â€Myassignmenthelp.Com

Question: Discuss About The Relationships Among Customer Satisfaction? Answer: Introduction The hotel Courthouse is an establishment, which is located in the large citys centre. The hotel is primarily facing competition on the faces of cost. Their prices are kept comparatively lower. However, the quality and range of food is not having a right standard. However, the hotel is seeking developments when the German chancellor is looking forward to visit the hotel. The hotel is looking forward as well to bring improvements in the management of the hotel. The hotel supervisor might face problems while dealing with the front house. In this respect, the hotel must come up with strategies in order to bring improvements in the particular department. a) While welcoming the German delegate, the manager of the front of the house of the hotel needs to take care of certain issues to raise the standard of the hotel industry. The work of the front office is related with the direct interactions with the guests or they are conducted in front of the guests. They are connected to direct interaction with the guests, which incorporates the accommodation, reservation and so forth. However, the supervisor needs to take care of the Front house of the hotel in order to raise its standard while welcoming the German councilor (Miller, Walker Drummond, 2007) In this point of time, the Supervisor needs to consider the issues and solve them accordingly. The practice of the hotel confirms more reservations that what the actual inventory can permit. Hotel do not show information in order determine the percentage to what extent they can over commit the rooms (Boella Goss, 2013). Another drawback that is needed to consider is the imposition of the charges, which are incidental, but on the basis of the miscellaneous items that one can use at hotel in the form of valet parking or telephone calls. The front office usually get the approval for the amount which is requested and impose charge at the guests regularly. The front offices at times failed to do their jobs regularly which results to the negligence, which results to the birth of many hotel complaints from the guest. The reservation is also being one of the major problems among the guests and this happens out of the negligence of the front officers. While welcoming the German delegate, it is important for the front officers staffs to make a grand welcome with their gestures and post ures of welcoming the guest properly (Glickman, Gordon Ross, 2012). The Supervisor needs to take into consideration that there are lack of staffs in the hotel who know German language. Therefore, the supervisor needs to recruit staffs who knows the language and make a grand welcome to the guest. The front desk staffs do not have proper communication with the other departments of the hotel industry, in this matter, if the German delegate has some queries about the other departments then he can easily ask the front office. In this matter, the supervisor needs to make the team ready for the providing a higher quality of services to the delegate in terms of waging communication and offering help to the Government delegate. The requirements of the staffs are needed to be fulfilled in order to welcome the guest on that particular day. The staffs are needed to well dressed not like usual. If these issues are taken into consideration and can be solved and well managed properly, then it wou ld be great in the eyes of the delegation that the hotel has raised its standard to a maximum level (Glickman, Gordon Ross, 2012). b) The key skills that the supervisor of the front office needs to demonstrate while welcoming the German delegate is present his leadership properly in order to see the functioning of the staffs in related to the front office, which includes the grand welcoming of the visitor, and greet the delegation properly. The supervisor needs to have both communication and proper leadership skills. The leadership qualities of the supervisor would make him to overview the activities of the staffs to make sure that the activities in the office are running smoothly (Suh, West Shin, 2012). The supervisors responsibility is to welcome the delegate and as mentioned before providing the guest with the best possible services. If the delegate faces any problems regarding the service quality issue, it is the responsibility of the staffs to handle the problems efficiently. It is the supervisors roles and responsibility again to functions as per the instructions of the manager to see the duties of the fr ont house of the hotel. He needs to take into account that the staffs are adhered to the rules and regulations. As a leader, the supervisor must ensure that the members of staff follow proper discipline (Miller Walker, 2012). It is the job of the supervisor of the front office to communicate and give direction to the staff members in a concise and clear manner and if possible in a clearer format. The supervisor must have a better communication skill while listening to the requests of the Government delegate and give him the details about the timings of the outlet near the spots of the tourists and to describe about the local attractions and overall services that the staffs of the hotel would give to the German visitor. The supervisor needs to make sure that the appropriate room is selected for the visitor to stay as per the requirements of the visitor and also confirming rates to the visitor after handing over the keys to the delegate (Rothfelder et al., 2012). The supervisor needs to stay alert and must apply his role model skills as well to the staffs during the emergencies. Other than the leadership and communication skills, the supervisor needs to have the skill of dealing with the internal and extern al customers and the supervisor must have a greater level of patience, diplomatic and knows tactics. He must have the skills of doing calculations fast and solve complex situations. The supervisor must have the skills related to the preparing the complex reports related to rooms and the generation of revenue. The manager must possess excellent management and organizing skills and also having the ability perform functions in pressured situations while dealing with any kinds of emergency problems. Thus, to become an effective supervisor and to present his proper skills to the delegate, it is important for him to have these skills present, which as a result would raise the standard of the hotel, and this in turn would increase the publicity of the hotel. c) The motivational techniques that the supervisor must use in order to ensure that the team is giving their maximum performances in order to encourage the strategy planned by the German owner are the following It is the responsibility of the supervisor to share the vision of organization with each member of the team. The staffs must have a collective vision, which would lead them to prosperity and if the staffs are adhered to the rules and regulations of the vision, the position of the hotel would easily be raised and this as well be appreciated by the important German delegate (Lopes, 2016). The supervisor must communicate with the other staffs of the front office, which would open a new avenue for the organization to arrange the activities successfully. The supervisor must support new ideas of the other staffs and help them to create any types of brilliant ideas about the ways that they can arrange properly for the guests to come (Riley, 2014). Supervising do not mean keeping the steps under control. It is the way to ensure that the activities of the organization are implemented at a highest level. It is also the process of giving people to think independently, so that they can come up with new ideas in order to implement their strategies to raise the organization (Tesone, 2012). Goals are needed to be set as well as the objectives. This would further encourage the staffs to perform well. The supervisor needs to make sure that the goals are SMART enough and they can be easily achievable. Each staffs have their strengths and weaknesses. Someone might have a greater communication problem and someone is having the skill of good public speaking. It is therefore for the supervisor to give people to frame out their strength and weakness and to modify their behavior accordingly. The important thing that is needed to be taken into account is to make sure that the staffs are not becoming bored. They are needed to be encouraged by making them remember that they have to attend a special guest and their services matter most in this aspect. If they are continuously being encouraged for their services and about their incentives, the staffs would definitely work properly under the supervisor (Hawkins et al., 2012). The supervisor must encourage staffs to encourage each other in terms of their work and this would give further opportunity to develop growth in their field. The individuals are needed to be encouraged stating that they have the potentiality to welcome the guest properly. It provides employees to work properly (Vander Davis, 1998). It is important to survey the employees regularly about the stages of satisfaction. The way they are conducting their business and how they are successful to give their best output. References Boella, M., Goss-Turner, S. (2013).Human resource management in the hospitality industry: A guide to best practice. Routledge. Brotherton, B. (Ed.). (2012).International Hospitality Industry. Routledge. Glickman, C. D., Gordon, S. P., Ross-Gordon, J. M. (2012).The basic guide to supervision and instructional leadership. Pearson Higher Ed. Hawkins, P., Shohet, R., Ryde, J., Wilmot, J. (2012).Supervision in the helping professions. McGraw-Hill Education (UK). Lopes, M., 2016.The hospitality industry(Doctoral dissertation). Miller, J, Walker, J Eich Drummond, K (2007) Supervision in the Hospitality Industry, New Jersey, John Wiley and Sons Miller, J, Walker, J (2012) Supervision in the Hospitality Industry, 7th Edition, New Jersey, John Wiley and Sons Riley, M., 2014.Human resource management in the hospitality and tourism industry. Routledge. Rothfelder, K., Ottenbacher, M. C., Harrington, R. J. (2012). The impact of transformational, transactional and non-leadership styles on employee job satisfaction in the German hospitality industry.Tourism and Hospitality Research,12(4), 201-214. Suh, E., West, J. J., Shin, J. (2012). Important competency requirements for managers in the hospitality industry.Journal of Hospitality, Leisure, Sport Tourism Education,11(2), 101-112. Tesone, D. V. (2012).Principles of management for the hospitality industry. Routledge. Van der Wagen, L Davies, C (1998) Supervision and Leadership in Tourism and Hospitality, London, Hospitality Press

Brief History of Chinese American Immigration Essay Sample free essay sample

Majority of the Chinese immigrants were husbandmans. provincials. or craftmen. As a consequence of the Opium War between Britain and China ; China suffered greatly economically due to Britain get the better ofing China. Subsequently. the licking brought away non merely political agitation. but besides. internal rebellions. Chinese immigrants manus come to larn of America’s gold haste. Many dreamed of being able to rapidly derive wealth in an attempt to back up their hapless households back in China. The first immigrants who began geting from China in 1848 were males. For rather some clip really few Chinese adult females came to the United States due to the fact the Chinese adult females where physically unable to make the same work as work forces. As a consequence of the deficiency of adult females harlotry became portion of norm for many Chinese work forces. Well over 90 per centum of the immigrants f that epoch were non merely from Canton in South China but from a really few counties centered on the Pearl River Delta at that place. ( Daniels 241 ) They spoke the linguistic communication of Cantonese and journeyed to the United States by boat. Most Chinese were â€Å"sojourners† ( Takaki 129 ) . merely intended to remain for a impermanent period ; in the terminal. nevertheless. many did remain for the remainder of their lives. ( M4. W3. 2205. W2013 77 ) Every Chinese who came to the United States arrived at Angel Island located in San Franscio. California. By 1868 the Burlingame Treaty was signed. This pact between China. Britain and the United States entailed that neither state province would put an cap one the figure of immigrates come ining its lodgers. Each state would be wholly unfastened and concerted with an limitless in-migration from the other state. In add-on. the pact captioned that each states citizens would be able to go into and shack freely without jobs. The pact besides maintained the United States would non concern itself with internal Chinese personal businesss. It’s through this pact the inflow of Chinese immigrants came to an all clip high. Through the pact the United States received a really cheap labour beginning. Because all Chinese immigrants arrived in San Francisco they made the metropolis place off from place and as a consequence created the United States foremost Chinatown. Chinatown was a sector in the metropolis of San Francisco in which the huge bulk of Chinese lived. Chinatown in San Francisco retained much of the Chinese civilization in China. They were overcrowded slum countries. but as such were non excessively different from other immigrant enclaves except that the comfortable urban Chinese lived at that place excessively. ( Daniels 242 ) The Chinatown bestowed many stores. organisations. and societal amusement in which the Chinese were accustom to. Chinatown was a topographic point in which many Chinese found non merely familiar. but besides safe. In 1848 the gold haste began when gold was found at John Sutter’s sawmill located in what is now California. The gilded haste drew in many people from all over the Earth. but it besides drew in Chinese every bit good. Motivated with ideas of being able to construct wealth rapidly and the ability to back up their households in China. Chinese in-migration was the new found hope for many Chinese seeking a better life. Because of the gold haste. by 1850. â€Å"32 per centum of the population of California was nonnative. † compared to approximately 10 % for the remainder of the state ( M4. W3. 2205. W2013 73 ) After 1849. Chinese began by working the gilded mines of California. subsequently traveling to service work ( washs. most notably ) . but Chinese immigrants besides helped construct the railwaies. most significantly they were built-in in the edifice of the Transcontinental Railroad ( completed in 1869 ) . ( M4. W3. 2205. W2013 56 ) Chinese labourers could help with bridging San Francisco to all of the Atlantic provinces. By making so policymaker Aaron H. Palmer felt this in bend would take the commercialism of the Pacific to another degree. Chinese immigrants suffered vastly at the custodies of those who were anti-Chinese. They were discriminated against in footings of wage and forced to work under abysmal conditions. White workers viewed them as economic rivals and racial inferiors. thereby exciting the transition of prejudiced Torahs and the committee of widespread Acts of the Apostless of force against the Chinese. ( Wei ) Anti-Chinese motion embodied the spirit of hatred and bitterness of Chinese. For illustration. in 1881 sketch creative person George Frederick Keller drew the â€Å"A Statue for Our Harbor† . This sketch depicts the lampoon of the â€Å"Statue of Liberty† prior to its dedication to the United States in 1886. The creative person portrays the Statue of Liberty in the San Francisco Bay because Angel Island was the first cavity halt Chinese immigrants made upon go forthing China. The beams of visible radiation that come from the statues head reflects non merely economical. but besides societal in content. The first beam get downing from the right reads â€Å"filth† . Filth was a word frequently used to depict Chinese immigrants visual aspect and life conditions. The following beam reflects â€Å"immorality† . Immorality was used to depict Chinese due to their country’s covering with opium and there connexions to harlotry. Diseases is what is on the following beam of visible radiation. Anti Chinese sentiment was that all Chinese immigrants were disease ridden. The following beam of visible radiation labeled is ruin to followed by the beam of visible radiation labeled white and eventually labour. One at this clip can read from the writers viewpoint that Chinese were a ruin to white labour. The base in which the construction stands upon reflects a garrison affixed with cannons. The artist links the drug opium to the Chinese by picturing an opium pipe in the manus of what has been deem as the â€Å"Statue of Liberty† . This point of view was shared along with many others who were anti-Chinese. The ultimate end of the motion was merely to tease and drive out the Chinese. In the spring of 1882 the Chinese Exclusion Act was passed by Congress. The executing of this Act prohibited immigrants from freely immigrating to the United States. The Act included non merely Chinese. but all other Asians every bit good. The Chinese Exclusion Act went wholly against what the 1868 Burlingame Treaty. The new jurisprudence was an attempt to restrict Asiatics from freely coming to the United States. As a consequence of the new Act any Chinese that left the United States would hold to use for enfranchisement to reenter the United States. For those who did non go forth the state were automatically made lasting foreigners oppose to going United States citizens. This Act virtually cut off household ties to China for many of the Chinese work forces who remained in the United States. Three old ages after the Chinese Exclusion Act in 1885 a public violence broke out at Rock Springs. Wyoming mine. The public violence stemmed from the bing racial favoritism of the Chinese and the fright of occupation loss or lower rewards for the white mineworkers. Chinese mineworkers were being paid and accepted much lower rewards oppose to their white opposite numbers. White mineworkers found it difficult to vie with Chinese mineworkers willing to accept lower rewards. As a consequence. the company would engage Chinese labours alternatively of white opposite numbers. Subsequently. the racial tenseness blew up into a violent public violence between the white mineworkers and Chinese mineworkers. Many Chinese mineworkers either killed or injured. Although the public violence began in the mine it finally moved to the Chinatown country where many places of the Chinese were destroyed. Although the Rock Springs slaughter was one of the most ghastly and violent act of the anti Chinese mot ion. it was one of many illustrations of how Chinese immigrants were capable to mistreatment and favoritism. It would non be until 1943 when the Chinese Exclusion Act was lift with the Magnuson Act. The Act non merely allowed Chinese immigrates to get down migrating back to the United States on a quota bases. But it besides allowed Chinese immigrates who were already in the United States to go United States citizens. Although. favoritism against the Chinese continued they were eventually acquiring the some of the same benefits other immigrants coming to the United States were entitled to. Plants Cited Wei. William. â€Å"The Chinese-American Experience: An Introduction. † The Chinese America Experience 1857-1892.hypertext transfer protocol: //immigrants. harpweek. com/ChineseAmericans/1Introduction/BillWeiIntro. htmGeorge Frederick Keller. â€Å"A Statue for Our Harbor† The Wasp. v. 7. 1881.Wolf. Doug â€Å"M4. W3. 2205. W2013† HST 2205. Northeastern University. Week 2. Winter 2013. Takaki. Ronald. A Larger Memory: A History of our Diversity. with Voices. Boston: Little. Brown A ; Company. 1998. Print. Roger Daniels. Coming to America ( New York: HarperCollins. 2002 )